Fashion and Lifestyle Blog

Denim Dilemma: How to mix and match different types of jeans

posted by the hanging out team - Saturday, November 23, 2013

With a great assortment of jeans on the market, who wouldn’t be overwhelmed once you drop by the trousers section? While a pair of denims might be every woman’s quick fix whenever she finds herself in a wardrobe dilemma, not all kinds of jeans can be worn with reckless abandon. In case you find yourself stuck in a rut in choosing the right jeans for the right getup, here are a few tips you might want to keep in mind: 

Boyfriend Jeans 

Boyfriend jeans are women's jeans styled to match their male counterparts': straight-cut, loose, and rugged. While this kind of jeans emerged a few years ago after Hollywood celebrities like Katie Holmes wore male trousers, they are now back again to steal the show. Just like a real-life boyfriend, it is true that boyfriend jeans are tricky and not easy to be matched with specific kinds of clothes. New York-based British writer Sarah Kennedy suggested that boyfriend jeans should be worn “loose but fitted across the hips, narrow and tapered in the leg, rolled at the hem to no more than an inch above the ankle.” 

Skinny Jeans 
Who doesn't wear skinny jeans? These tight fitting jeans that snuggle perfectly around your legs will never go out of style. What’s good about these jeans is that you can match them with almost anything—shirt, blouse, dress, or even just a plain tank top. Katy Winter from the Daily Mail said that M&S’s Sculpt and Lift jeans has design features that flatters women’s figures effortlessly. “The design features a back stitching which claims to enhance the bottom for a better shape, while clever pocket placement gives the illusion of more pertness,” she said. 

Slim Boot Cut Jeans 
Typically designed as slim through the waist and hip with a slightly flared hem, these jeans are perfect for curvy women. Although these are big during the 70s, denim bell-bottoms always make a comeback every now and then. And why not? Because they balance and accentuate a woman’s figure to give it a fuller look. However, it is important to choose the right length, size, and flow for a pair of a slim boot jeans to perfectly fit. Also, getting a pair of shoes that will accentuate the size of your boot cut jeans' hem can make you look slimmer. 

Ankle Grazer 
These jeans are normally cut above the ankle. Originally made famous by Audrey Hepburn, ankle grazers are now worn by fashion trendsetters like Kate Moss. Ankle grazers are always on-trend and fashionable especially with high heels and silk blouse for a chic and casual look. To add more sizzle and tinkle to your ankle grazers, wear a bunch of anklets on one leg to give yourself an asymmetrically fabulous look. 

Fashion July 2013

posted by the hanging out team - Wednesday, July 17, 2013


Photographer: Miles Holder


posted by the hanging out team - Friday, June 07, 2013

On Tuesday 3rd September K M Associates will blaunching the first in a new 
series of trend seminars; Trendview.

Trendview seminars will take place biannually with September's seminar looking 
at fashion, lifestyle and product trends for Autumn Winter 14/15 and beyond. 

Our international keynote speakers will use this half-day seminar to navigate
 you through the coming seasons with trend information which is both inspirational 
and commercial.

Trendview will be an excellent opportunity for buyers, designers, creatives and 
marketeers to get a seasonal trend update after the summer break!

Please scroll down for further information and click images for relevant links 
to our website. Click here to register your interest.

K M Associates

The Trendview Speakers

Tony Bannister

Director Tony Bannister has over 20 years experience working as a design director and fashion forecaster. 
 analyse the latest trends to emerge in colour, design, style, music and popular culturewith reports that are fresh, concise and relevant.

Els van Niekerk

Els van Niekerk from
Oltmans van Niekerkcomes from a design background and has worked for internationally known companies in the fashion and interior industry. 
 research future trends, consumer behavior and concept work for global corporations.


     Christine                Boland

Christine Bolandbrings clarity to trends and concepts. Worldwide current affairs and developments in society provide an inspirational source for her work. 
Christine Boland's client list covers a wide range of sectors, both nationally and internationally.

  Anna Starmer

Anna Starmer is behind the colour trend book 
Luminary Colour. A colour trend forecaster, she has over 12 years experience working in the UK apparel and interior markets. 
Luminary Colour
provides trend-driven colour palettes and colour forecast confirmation.

The Trendview Venue

Trendview will be taking place in the Third Floor event space at 
The Photographer's Gallery in London on Tuesday 3rd September 2013:

16 – 18 Ramillies Street, London W1F 7LW

Registration will take place from 11.45am for a 12.30pm start.

More information will follow shortly but in the meantime
pleaseCONTACT US to register your interest or with
any questions you may have about Trendview.

t: +44(0)1923 469009 w: www.kmauk.com


posted by the hanging out team - Monday, March 18, 2013
BOLD + Colour & Lifestyle
Lidewij Edelkoort and Trend Union UK

Colour, Fashion & Lifestyle trend
presentations for autumn winter 2014/15

Date: Thursday
9 May 2013
Ciné Lumière
The Institut Français
17 Queensberry Place
13.00pm: Registration
13.30pm: BOLD: AW 2014/2015
colour and fashion trends
15.00pm: Break
15.20pm: Colour & Lifestyle 2015
lifestyle trends
16.00pm: Question and Answer Session
16.30pm: Finish

Tickets: £290 + VAT = £348
Clients: £240 + VAT = £288
Bonus: BOLD trends, summary folio
For more information and to book places
visit the K M Associates website or email: Geoff
T: 01923 469009 (Intl: +44 1923 469009)
University & college staff & students can apply for a limited number of places at a special price, on a first come, first served basis. For more information email us at: Special offer

We have tried everything we could try. we have invented all safety nets, all basic recipes, all frugal fashions in order to sustain the business of bringing design to the world. 

With a crisis in its sixth year, we will have to use other means and stronger ideas to progress. Therefore we turn to plan b, which invites you to let go and dream, to give in to absurdity and excess, to embrace the grotesque and the exaggerated, to enter a new world of hyper form and strong colour, to design the monstrous and the savage, to concentrate on volume and finishing. Suddenly the weird becomes common and the freakish will be in fashion.
Nobody and no brand is going to escape this liberating movement.
Paris 12/02/13
Lidewij Edelkoort

Trendtablet.com is a social media platform designed and curated by Lidewij Edelkoort. This tool can be accessed for free and explains how trends grow, evolve and flow, helping us better understand and perceive how they interact in our daily lives. Online you can also see Edelkoort's recent projects for prestigious clients and international museums. In the 'talent' section, you can read about the work of the most promising future designers.

NEW: AW 2014/2015 Trend Books

Trend Union's new trend books for AW 2014/2015 are now available. See please visit the K M Associates website for details. Or email:Anne for an appointment to preview the books.

NEW: The Pop Up Generation

Signed copies of Lidewij Edelkoort's new book The Pop-Up Generation are now available, from K M Associates. Visit our web site 

Lidewij Edelkoort is one of the world’s most renowned trend forecasters; announcing concepts, colours and materials which will be in fashion two or more years in advance.From her creation of innovative trend books and audiovisuals since the 1980s to lifestyle analysis and research conducted for the world’s leading brands today, Lidewij has pioneered trend forecasting as a profession.

The Oscars 2013

posted by the hanging out team - Thursday, January 24, 2013
Is it Oscar season already? Let’s have a look then! Here’s a little history on the Academy Awards and the red carpet glamour that came with it.

The Academy of Motion Picture Arts and Sciences, commonly known as the Academy, was set up as an honorary organisation and governing body by MGM executive Louise B. Mayer. The Academy Award was later introduced as a way to merit achievement in the film industry. The first ceremony was held on May 16th 1929 at the Hotel Roosevelt in Hollywood. Tickets were only $5 and the ceremony was held in front of an audience of around three hundred. The winners were announced three months in advance but this changed in 1930’s, creating the suspense filled spectacle that we enjoy today. Past hosts have included megastars Fred Astaire, James Stewart and even Frank Sinatra. The categories have been changing over history too with past categories including ‘Best Dance Direction’ and ‘Best Title Writing’ (in an age before Comic Sans, no doubt).

The 1920’s and 1930’s fashion was lead by Hollywood. The world would see the latest fashions in the movie theatres worn by the latest and greatest stars of the ages. Icons like Louise Brooks, with her helmet like bob and pale freckled skin, pioneered the flapper movement. 1920’s glamour epitomised the boyish figure with undergarments designed to flatten the breasts and dresses to obscure the hips with straight shapes and dropped waists. As the Oscars were born, depression was beginning; a time of austerity in which mending was more vogue than the spending of the 1920’s. The silhouette changed, with squared shoulders and fitted torsos. The waists were brought up to accentuate womanly curves again with the help of fuller skirts. Times were changing and this was reflected on the red carpet with the gowns worn by the actresses attending.

Louise Brooks

The most endearing and unconventional winner of the 1930’s was undoubtedly Luise Rainer, nominated for her role in The Great Ziegfeld. She was ordered to attend by Louis B. Mayer, so with nothing to wear, she wore her nightdress. The actress was later quoted saying ‘It was the nicest dress, I ever owned’. Luckily it was a nice nightdress, she looked rather nice. It served her well as the following year she won another Oscar for The Good Earth in which; she portrayed a Chinese peasant wife.

Poster for The Great Ziegfeld, starring Luise Rainer

It was only in the 1950’s that the Oscars really became a catwalk. Audrey Hepburn stunned on the red carpet in a gorgeous full skirted floral dress, with a delicate sheer chest in 1954. While in 1955 Grace Kelly stunned in blue satin. The material alone cost $4000; the dress was a symbol of the monetary boom of the 1950’s. Another iconic dress was worn by Barbara Streisand in 1969 when she collected her award for Funny Girl. A glittering black gown with a white Peter Pan collar and black bow, complimented the actress’ flattering bob.

Grace Kelly in satin.

Actresses continued to wow on the red carpet throughout the ages from stunning moments like Amy Adams collecting her Oscar for Best Actress in The Fighter (2010), or when Halle Berry became the first African-American to win the Academy Award for Best Actress. Earlier in Berry's career she portrayed Dorothy Dandridge, the first African-American to be nominated for Best Actress; they were both born in the same hospital too!

Halle Berry making her passionate Oscar acceptance speech. Copyright© A.M.P.A.S.

Dorothy Dandridge

I’m looking forward to ogling the red carpet for the Oscars Ceremony! Be sure to tune in on the 24th February and root for your favourite. Come on Anne Hathaway!

By Natasha Dujon

Hanging out is harder when you don’t even want to go outside!

posted by the hanging out team - Tuesday, December 18, 2012
How horrendous is it to fall so quickly out of love with the changing season?
It feels as though the winter months are dragging along but they’ve barely even started. There is an upside! The longer the weather sucks, the longer you enjoy the infinite fluffiness of your favourite jumper. Hanging out is harder when you don’t even want to go outside. Christmas shopping is more painful, the commute to school/college/work is harrowing enough without the harsh wind and rain. But remember, remember what comes in December comes coupled with good food, good cheer and the stylish warmth that come with it.

Here are some of my favourite examples from this season. Grab a mug of cocoa, curl up in you’re onesie and enjoy a few of my favourite jumpers!

This is a beautiful Fairisle jumper from Topshop. Fairisle is a printing technique that originates from a tiny island off the coast of Scotland of the same name. It’s traditional but was made popular when soon to be King Edward the Eighth wore Fairisle tank tops in public. We have the regal trendsetter to thank for the reappearance of Fairisle this winter.

From Scotland to Mexico, I love this Aztec jumper from New Look. Aztec prints have been knocking about for the past couple of seasons but I am still a big fan. During the Aztec era, women who weaved colourful textiles were highly respected and had control over their work process and their income. Each region had its own unique textile specialty: some weaved animals, some plants from region to region. The dyes varied from blue from clay, yellow from ochres and red from insects (yum).

Last but not least this lovely nautical number from Zara, I have always loved nautical fashion. It probably stems from my fascination with Japanese school uniforms (I blame anime). Albeit the Japanese have taken the nautical uniform thing to heart, love of nautical fashion dates way back, back in the late 1800’s in women’s yachting clothing and filtered into swimwear. Ever since sailor stripes have made reappearances throughout the Twentieth century the First World War, thirties and all the way up to now. In the navy!

However you choose to spend the bitter months of winter, wrap up warm as no one wants to hang out with someone with the flu.

Happy Christmas!

by Natasha Dujon, Hanging Out Fashion/Beauty Editor

Party Pieces

posted by the hanging out team - Tuesday, December 11, 2012
Party season approaches! Bring out the killer heels, the sequins and the door-brush eyelashes. Christmas work do’s can get pretty competitive. Your colleagues always promise to come smart/casual and scoff the occasion off as not a big deal, but when the night rolls round it looks like you’re all about to grace the red carpet. The key is in the outfit. From that piece springs inspiration for the hair, the shoes and the make-up.

I had a little look around the fabulousness of Topshop to nab 3 of my personal favourites that bring about a delicious wave of nostalgia as these pieces echo hints of a golden age.

Peplums are fabulous for accentuating the hips and hiding our so-called sins, lumps or bumps that make us more nervous. Beautifully, they can be worn with both a fitted skirt and a pair of leggings or skinnies. Fun fact- the peplum originated in the nineteen forties and was introduced by Christian Dior in 1947 as the ‘calyx’ line. It was a more structured look than the tops seen in a/w 2012. The peplum re-emerged in the eighties, feminizing the broad shouldered dresses of the period with pretty florals. This fashion statement can be seen in motion throughout happy, fuzzy comedy Troop Beverly Hills (1989).

Topshop @ 25.00

Everyone loves a bit of a boogie! And if you’re like me and tend to get a bit over zealous on the dance floor, what better way to keep one’s dignity than in a playsuit? What I love about this playsuit is it’s in keeping with the forties but with a modern twist. The plunging neckline reminds me of that iconic evening dress worn by Lauran Bacall in ‘To Have and Have Not’ (1944) or a shorter cuter version of something Bette Davis would wear.

And to top it off you look stunning in this seasons shade- Oxblood! The plunging neckline welcomes the use of a statement necklace, so be daring!

What party season would be complete without the LBD! Take a look at this sultry midi dress in crushed velvet, perfect for a sophisticated look. Think Audrey Hepburn in Breakfast at Tiffany’s (1961) . Bare calves and simple heels with a sophisticated up hair do, don’t forget the pearls!

Topshop @ 34.00

So it’s beginning to look a lot like Christmas, and the pressure needn’t be on to look awesome as the archives of the past makes it very easy for you. Take a quick voyage to the past with a vintage flick for some inspiration; get out there and shop for your yuletide best! Ho, ho, ho and happy hanging out this Christmas! Xoxo

Nomadism and Popup- Lidewij Edelkoort-Trend Union UK

posted by the hanging out team - Monday, November 19, 2012
Nomadism and Popup are the next
Lidewij Edelkoort-Trend Union
Colour, Fashion & Lifestyle trend presentations

Summer 2014. Scheduled for Wednesday the
5th December 2012, in London.
Details below:

From K M Associates. November 2012

nomadism-summer 2014
on the road to fashion

Now that our smartphones and tablets and pocketbooks have made us wireless and have set us free we are able to work everywhere and anytime we want; sitting down in a café, laying still in bed, walking in the fields, doing shopping, in flight and in waiting or at the kitchen table. To search for some recipes at the same time. as a result we no longer need a desk or an office and are able to completely reinvent our existence and timetables. Borders of working time and leisure time have faded as we decide on our own timetables and priorities. We are free to roam and wander...

paris 12/06/12
Lidewij Edelkoort

pop up
the new generation

Today’s youngest generations are born into a life dominated by being, playing, learning and sleeping with flat screens (TV, PC, Xbox, Pad, Phone and Pod), living in a shadow area between the second and third dimensions to which they would like to connect, and between which they strive...

This Pop-Up Generation moves fluidly and easily between 2D and 3D; be it designing a store, a carpet, a clock, furniture, LED lighting, an interactive programme or a digital animation...

In an intriguing look at design, Li Edelkoort explores how a more imaginative lifestyle will develop, one that offers supple and flowing experiences, a world where the eye and the mind scan images in search of a new pop-up reality.

paris 5/10/12
Lidewij Edelkoort

nomadism and pop up

Lidewij Edelkoort-Trend Union UK
Colour, Fashion & Lifestyle trend presentations for spring summer 2014

Date:       Wednesday
                    5 December 2012

Venue:    Ciné Lumière
               The Institut Français
               17 Queensberry Place
               LONDON SW7 2DT

13.00pm: Registration
13.30pm: 'NOMADISM' S/S 2014
               colour/fashion trends

15.00pm:  Break
               lifestyle trends

16.00pm:  Question and Answer Session
16.15pm:  Pop Up book signing
16.30pm:  Finish

Tickets:   £290 + VAT = £348
  £240 + VAT = £288

Bonus:    Nomadism summary folio

Booked already? Then please ignore. If not,
for more information and to book places
K M Associates website or email: Geoff
T: 01923 469009 (Intl: +44 1923 469009)

Lidewij Edelkoort is one of the world’s most renowned trend forecasters.

From her creation of innovative trend books and audiovisuals since the 1980s to lifestyle analysis and research conducted for the world’s leading brands today, Lidewij has pioneered trend forecasting as a profession. She announces the concepts, colours and materials which will be in fashion two or more years in advance

Are you a Goo Hoarder??

posted by the hanging out team - Friday, November 16, 2012
Ever heard of a ‘Goo-hoarder’? Neither had I until quite recently. I realised simultaneously what they were and that I was one of them. Sounds gross I know, but I am and chances are there are a lot more of you out there than you think.

Do you jump from one skincare regime to the next collecting half empty bottles of well meaning gloop? Do you move from fragrance to fragrance in the hope of finding one that’s just ‘you’, never finishing any of them? Do you get two nail varnishes or lipsticks that are almost exactly the same shade because one has a matte finish and one a shine?

If you answered yes to one or more you are one of us. Goo hoarder!

You have a whole bunch of cosmetics that you don’t need. You ‘treat’ yourself to something small and pretty or pleasant smelling to breathe some life into your everyday beauty regime. Check out what youtube vlogger Jenna Marbles says about it in the video below. You’ll see what I mean.

But this article is not intended to point fingers or shame anyone. In fact, as a true hoarder, I want to show you my top five favourite ‘Goos’.

These are a few of my favourite things!

1) Body Shop Body Butters in Mango, blueberry and most recently Almond.
They keep your skin hydrated and have a lasting fragrance which I find is rare in a moisturiser.

2) St. Ives Sensitive Skin Scrub.
Not only does this wonderful scrub smell delicious but it leaves my skin (which is highly temperamental) smooth and not on fire.

3) Mac Lipstick
I love Mac’s lipstick. They are a little pricey for my taste but they are great value for money especially when you apply them with a brush. And better still when you go to the Mac shops their advisors help you choose what suits you. Just tell them what you’re after.
My collection includes...Ruby Woo, Russian Red, Chilli, Girl About Town and Amorous.

4) Barry M Nail Varnish
The colours are so vibrant and they last a long time as long as you keep applying top coat. They ought to as they take about six months to dry.

I would recommend any of these products from one Goo Hoarder to another. Maybe the next time you’re bored, or you’re craving goo; you should do an inventory of the stuff you already have and maybe use something you haven’t in a while. Revisiting the cosmetics you already have can be just as entertaining as getting new ones.
Just a thought though. Happy Hoarding!

Here's what Jenna Marbles has to say about it:

by Natasha Dujon, Hanging Out Fashion/Beauty Editor

London Fashion Week

posted by the hanging out team - Tuesday, September 20, 2011

London Fashion Week is once again upon us!

Designers, models, journalists and photographers from all over the world have all gravitated to the capitol to see who’s wearing what on the catwalk this year and pick up the vibe of the upcoming trends for the year to come.

The importance of the fashion industry in this country shouldn’t be overlooked. As well as being an important aesthetic showcase for home grown talent and creativity, fashion in this country is big business, with the industry being the third largest in Britain. The industry is at the heart of youth culture with half the workforce aged between 16-29.

London Fashion Week itself is expected to draw in over 5,000 visitors from across the world, who will contribute £21 million to the capital's economy. Many of these will be motivated to attend not only by the clothes, but the endorsements of the celebrities wearing them. When Kate Moss launched her Topshop clothing collection in 2007, her celebrity status ensured that thousands of fans gathered around the Oxford Street store as the range went on sale, and more were still queuing up to get their hands on items a day later.

The power of the celebrity launch is nothing new in the world of fashion; Jean Shrimptons status in 1965 launched the mini-skirt to much popularity and scandal in equal measures. It went on to become an icon of 60s style. Twiggy launched her own fashion range in 1967, the highlight being “Twiggy Dresses”. The range was highly successful, proving the selling power of celebrity.

Fashion from the 1960s
King Road:
This well-known street was an icon in the fashion of 1960s and was associated with designers such as Vivienne Westwood. It was also a centre for counterculture and involved the hippie and punk eras.

Carnaby Street: The pedestrianized fashion street is located near Oxford Street and Regents Park. The street had been a popular place for fashion boutiques and different designers such as Mary Quant and Sally Tuffin. It provided much of the fashion for mods and hippies of the time.


Laurence Corner: The army surplus shop in London has become a fashion institution, with many celebrities buying the military clothing. The Beatles found one their trademark Sgt Pepper Jackets, other celebrities such Michael Jackson, Jean-Paul Guiltier and Kate Moss are other examples of their customers. The unique and innovative idea lead to the company being featured in many magazines such as Vogue, and being invited to fashion events.

London Fashion Week

London Fashion Week
first took place in 1984. It currently ranks alongside New York, Paris and Milan as one of the 'Big Four' fashion weeks. It presents itself to funders as a trade event that also attracts significant press attention and benefit to taxpayers. It states that it is attended by over 5,000 press and buyers, and has estimated orders of £40m or £100m. A retail-focused event, London Fashion Weekend, takes place immediately afterwards at the same venue and is open to the general public.

The current venue for most of the "on-schedule" events is Somerset House in central London, where a large marquee in the central courtyard hosts a series of catwalk shows by top designers and fashion houses, while an exhibition, housed within Somerset House itself, shows over 150 designers. However, many "off-schedule" events, such as Vauxhall Fashion Scout and On Off, are organized by other private-funded groups and take place at other venues in central London.

Boris Johnson's decision to fly in foreign buyers to London Fashion Week has generated £18.5 million in sales, it was claimed today.

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